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Amax Marketing
Case Study · Self-Storage · Multi-site

From paid ads to organic growth, across four UK sites

Admirals Yard had leaned on PPC for years. We built a local-SEO engine across Bristol, Leeds, Sheffield and Slough, and moved them onto a platform they own.

TimelineFrom February 2023
SitesBristol · Leeds · Sheffield · Slough
Established1998
Admirals Yard Self Storage
4UK sites: Bristol, Leeds, Sheffield, Slough
1998Operating since
OrganicShifted from PPC to SEO-led growth
Top 3New keyword rankings won, including first position
The Challenge

Paid leads that stopped the moment the budget did

Admirals Yard is a self-storage operator established in 1998, with four sites across Bristol, Leeds, Sheffield and Slough and units from 35 to 160 sq ft. They had relied on PPC for years, a popular route in the sector, but a costly one.

This time they wanted organic growth: more leads, awareness and traffic that keeps working after the spend stops. They also wanted off their old setup, with stronger hosting and SSL, and a content management system they could control themselves.

The Work

Local SEO, built site by site

Self-storage lives and dies on local search. We built for each location, then compounded with content and authority.

1

Foundations and technical

Keyword research, a full technical SEO audit, and location-led on-page work. Metadata, header tags and internal and external linking sorted properly across every site.

2

Local visibility

Google Business Profiles reviewed and optimised for each location, with the right postcodes, categories and reviews. In self-storage, location is everything.

3

Authority and a stronger platform

Ongoing citations and guest-post link building, plus a move to Elementor Pro for full ownership, better speed and a new storage calculator.

The Results

Organic momentum across all four sites

Top 3New keywords ranking in the top three positions
#1Fresh first-position keyword rankings won
4 sitesLocal visibility lifted across every city
HigherConversion rates across Leeds, Slough and Bristol
MoreGoogle Business Profile impressions and calls
OwnedA faster Elementor Pro site they control
“It’s been great to work with Rahul and the Amax Marketing team. They are easy to contact and helpful whenever we need any marketing help. We are looking forward to a long and fruitful relationship with them.”

Rob, Admirals Yard Self Storage

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What clients say

Real reviews from real clients.

★★★★★ Rated 5.0 on Google
★★★★★

We found Rahul and Terence to be knowledgeable, friendly and very helpful. When we have issues with our emails or website their response time has been very impressive, fixing the issue in great time.

Damian Mulhern Shield Self Storage
★★★★★

We've been working with the Amax team for a few years now for all things web design and development. Rahul, Naveed and Terence helped us build our website, set up pages with dynamic features, and source an event photographer. The communication is seamless and they're quick to troubleshoot. Great work!

Celia Illes ICFS
★★★★★

We worked with Amax to redesign the Sheeplands Self Storage website in 2024 and the whole experience was brilliant from start to finish. The team were helpful, communicative, and made the process really straightforward. They also hosted our site for a couple of years.

Sophie Baker Sheeplands Storage
★★★★★

I honestly cannot recommend this company enough. From the start, Rahul and Terence have been brilliant to work with. Communication has been excellent throughout, with quick responses, regular updates and a WhatsApp group that made everything really easy.

Idris Purple Monkey Self Storage
★★★★★

Strong knowledge, results-driven. Worked with Amax for nearly 3 years now, results keep moving in the right direction. Recommend!

Elyas Coutts Client
★★★★★

I've worked with Amax for several months now and I've been super impressed by their attention to detail, dedication, approachability and professionalism. Would highly recommend them.

Laura Alderson JF Hudson
★★★★★

Amazing experience with Amax.

InDesign Showroom London InDesign Showroom
★★★★★

We had a great experience working with Amax Marketing. Rahul, Terence and Christopher were extremely helpful and responsive throughout, making everything very straightforward. Nothing was too much trouble. We're really pleased with the final result and would highly recommend them.

MidWales Storage Self storage
★★★★★

Our experience with Amax has been fantastic. They made us a fantastic website for our self storage site to operate from. The response on tasks and customer care has been brilliant. Truly a 10/10 business to work with!

George Goodson Self storage
★★★★★

Professional, quick and friendly service, delivering exactly what was requested and on time. Couldn't have asked for more! Very happy with the results and to work with the whole team. Cheers guys!

Samer Ebbini Client
★★★★★

We've worked with Amax for the past few years and have a great, collaborative relationship. Their communication has been fantastic and they're always open to new ideas, delivering on what they say they'll do with quick turnarounds.

Joshua Webb Client
★★★★★

We're thrilled with the website Amax Marketing created for Orange Box Self Storage. It's professional, visually stunning, and perfectly optimised for SEO. Their customer service has been outstanding, always responsive and genuinely invested in our success. We can't wait to continue our partnership with ongoing SEO and PPC campaigns.

Binder B Orange Box Self Storage
★★★★★

Rahul and the AMAX team have been working on our website for the last couple of months, and I have been very impressed with the results! They have been re-designing parts of the site and adding SEO, and we've had a lot more traffic to the site as a result. We look forward to seeing even more results in the future!

Emily Bibb Client
★★★★★

Rahul and his team have recently begun re-designing and re-building our website in preparation for SEO work, and so far it has been fantastic! Really impressed with how quickly they got to grips with what we're about and what we want to achieve. Excited to see the final result!

Sean Kelly Client
★★★★★

The team is very supportive, creative and organised when it comes to our marketing calendar. They take our views and needs into account and always find a way to 'translate' them into marketing terms.

Happy Tree Happy Tree Academy
★★★★★

Amazing experience with Amax Marketing! They built my self storage website and the process from start to finish was first class. I highly recommend them!

Grant Daniel Store Secure