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Amax Marketing
Case study · Website & SEO · Self storage

Container Self Store

Storage made simple. We merged two sites into one brand and built a site that ranks and converts from launch.

Live & ranking from day one
SectorSelf storage
LocationsNottingham & Northampton
ScopeWebsite + SEO
Rows of bright yellow self-storage shipping containers on a clean forecourt
2 sites → 1Two websites merged into one clear brand
Day oneRanking from the moment it went live
Quote toolCustom request-a-quote with animated units
LeadsDriving enquiries within two months

The brief

Two sites, no visibility, paying for every lead.

Container Self Store provides secure, affordable storage for homes, students and businesses across the East Midlands, with sites in Nottingham and Northampton.

At launch they had two separate websites to merge into one brand, no organic visibility, a heavy reliance on paid traffic for enquiries, and a real need to explain different unit types clearly. The answer: a website-first build with SEO from day one.

What they offer

Indoor rooms, container units and business spaces, under one roof.

A range of unit sizes and use cases for personal and business customers alike, all built around a simple promise: storage made simple.

The build

A site built to convert enquiries, not just to look good.

At its heart, a custom Request-a-Quote tool with animated storage containers, so customers can understand their options and ask for a price in a couple of clicks.

containerselfstore.com
The rebuilt Container Self Store website showing the custom request-a-quote tool

The signature feature

Animated visuals that help customers self-select.

Instead of a wall of text, animated unit-type visuals show exactly what fits in each space, so customers can picture their belongings and choose the right size faster, then request a quote on the spot.

Indoor storage roomsContainer storage unitsBusiness spaces
3D cutaway of a storage container showing furniture, appliances and boxes that fit inside

Our approach

A conversion-first build, with SEO running from launch.

Custom quote tool

A signature request-a-quote experience with animated containers, making enquiries effortless.

Two sites, one brand

Two separate websites merged into a single, unified platform with clearer journeys for every customer.

Animated unit visuals

Visuals explaining each storage unit type and use case, helping customers self-select faster.

SEO from day one

Build and SEO launched together, so the new site started ranking the day it went live.

Blog management

Ongoing content targeting the questions and searches real storage customers make.

🔗

Guest posting & links

Authority building through relevant guest posting and link building to support rankings.

The result

A brand-new site, driving leads within two months.

Two sites became one clear brand, the new platform ranked from launch, and the custom quote tool turned visitors into enquiries, reducing the reliance on paid traffic that the business started with.

Chart showing quote requests and enquiries climbing in the months after launch
Quote requests and enquiry confirmations climbing in the first months after launch.

Storage made simple. Marketing too.

See the Container Self Store site live, or talk to us about a website and SEO build that brings in leads from day one.

On the go

Built to work on mobile.

Most visitors browse on their phone first, so the site had to feel just as sharp there.

Container Self Store website on mobile
Free audit
What clients say

Real reviews from real clients.

★★★★★ Rated 5.0 on Google
★★★★★

I honestly cannot recommend this company enough. From the start, Rahul and Terence have been brilliant to work with. Communication has been excellent throughout, with quick responses, regular updates and a WhatsApp group that made everything really easy.

Idris Purple Monkey Self Storage
★★★★★

Strong knowledge, results-driven. Worked with Amax for nearly 3 years now, results keep moving in the right direction. Recommend!

Elyas Coutts Client
★★★★★

I've worked with Amax for several months now and I've been super impressed by their attention to detail, dedication, approachability and professionalism. Would highly recommend them.

Laura Alderson JF Hudson
★★★★★

Amazing experience with Amax.

InDesign Showroom London InDesign Showroom
★★★★★

We had a great experience working with Amax Marketing. Rahul, Terence and Christopher were extremely helpful and responsive throughout, making everything very straightforward. Nothing was too much trouble. We're really pleased with the final result and would highly recommend them.

MidWales Storage Self storage
★★★★★

Our experience with Amax has been fantastic. They made us a fantastic website for our self storage site to operate from. The response on tasks and customer care has been brilliant. Truly a 10/10 business to work with!

George Goodson Self storage
★★★★★

Professional, quick and friendly service, delivering exactly what was requested and on time. Couldn't have asked for more! Very happy with the results and to work with the whole team. Cheers guys!

Samer Ebbini Client
★★★★★

We've worked with Amax for the past few years and have a great, collaborative relationship. Their communication has been fantastic and they're always open to new ideas, delivering on what they say they'll do with quick turnarounds.

Joshua Webb Client
★★★★★

We're thrilled with the website Amax Marketing created for Orange Box Self Storage. It's professional, visually stunning, and perfectly optimised for SEO. Their customer service has been outstanding, always responsive and genuinely invested in our success. We can't wait to continue our partnership with ongoing SEO and PPC campaigns.

Binder B Orange Box Self Storage
★★★★★

Rahul and the AMAX team have been working on our website for the last couple of months, and I have been very impressed with the results! They have been re-designing parts of the site and adding SEO, and we've had a lot more traffic to the site as a result. We look forward to seeing even more results in the future!

Emily Bibb Client
★★★★★

Rahul and his team have recently begun re-designing and re-building our website in preparation for SEO work, and so far it has been fantastic! Really impressed with how quickly they got to grips with what we're about and what we want to achieve. Excited to see the final result!

Sean Kelly Client
★★★★★

The team is very supportive, creative and organised when it comes to our marketing calendar. They take our views and needs into account and always find a way to 'translate' them into marketing terms.

Happy Tree Happy Tree Academy
★★★★★

Amazing experience with Amax Marketing! They built my self storage website and the process from start to finish was first class. I highly recommend them!

Grant Daniel Store Secure
★★★★★

We found Rahul and Terence to be knowledgeable, friendly and very helpful. When we have issues with our emails or website their response time has been very impressive, fixing the issue in great time.

Damian Mulhern Shield Self Storage
★★★★★

We've been working with the Amax team for a few years now for all things web design and development. Rahul, Naveed and Terence helped us build our website, set up pages with dynamic features, and source an event photographer. The communication is seamless and they're quick to troubleshoot. Great work!

Celia Illes ICFS
★★★★★

We worked with Amax to redesign the Sheeplands Self Storage website in 2024 and the whole experience was brilliant from start to finish. The team were helpful, communicative, and made the process really straightforward. They also hosted our site for a couple of years.

Sophie Baker Sheeplands Storage