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Amax Marketing
Case Study · SEO · Self-Storage Construction

+96% organic traffic in six months

PSL was leaning on paid to bring in leads. A focused SEO campaign built on authority content and high-quality links nearly doubled their organic traffic in half a year.

Timeline6 months
FocusOrganic SEO
SectorSelf-storage construction
PSL
+96%Organic traffic in six months
6 moTo turn the trend around
OrganicShifted away from paid-dependent lead gen
NicheSpecialist self-storage construction market
The Challenge

Good leads, but only while the paid budget ran

PSL works in a specialist corner of the market, self-storage construction, where the audience is narrow and the buying decisions are considered. Their lead generation leaned heavily on paid.

Paid works, but it stops the moment you stop spending, and it rarely builds anything lasting. PSL wanted organic visibility that compounds: traffic and authority that keep returning value long after the work is done.

The Work

Authority content, earned links, focused SEO

In a niche market, depth wins. We built content that answers real buyer questions, then earned the links that make it rank.

1

Authority content

In-depth, genuinely useful content aimed at the specialist self-storage construction audience, built to rank and to earn trust.

2

High-quality link building

Targeted, relevant links that build domain authority and push the content up the rankings.

3

Technical and on-page SEO

The foundations, structure, metadata and internal linking, so every piece of content pulls its weight.

The Results

Organic traffic nearly doubled in six months

+96%Organic traffic growth in six months
Less paidReduced reliance on PPC for leads
HigherRankings across target keywords
CompoundingAuthority that keeps returning value

Tired of renting your leads from PPC?

We help specialist B2B businesses build organic visibility that compounds, with authority content and link building that lasts. Start with a free website audit.

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What clients say

Real reviews from real clients.

★★★★★ Rated 5.0 on Google
★★★★★

Our experience with Amax has been fantastic. They made us a fantastic website for our self storage site to operate from. The response on tasks and customer care has been brilliant. Truly a 10/10 business to work with!

George Goodson Self storage
★★★★★

Professional, quick and friendly service, delivering exactly what was requested and on time. Couldn't have asked for more! Very happy with the results and to work with the whole team. Cheers guys!

Samer Ebbini Client
★★★★★

We've worked with Amax for the past few years and have a great, collaborative relationship. Their communication has been fantastic and they're always open to new ideas, delivering on what they say they'll do with quick turnarounds.

Joshua Webb Client
★★★★★

We're thrilled with the website Amax Marketing created for Orange Box Self Storage. It's professional, visually stunning, and perfectly optimised for SEO. Their customer service has been outstanding, always responsive and genuinely invested in our success. We can't wait to continue our partnership with ongoing SEO and PPC campaigns.

Binder B Orange Box Self Storage
★★★★★

Rahul and the AMAX team have been working on our website for the last couple of months, and I have been very impressed with the results! They have been re-designing parts of the site and adding SEO, and we've had a lot more traffic to the site as a result. We look forward to seeing even more results in the future!

Emily Bibb Client
★★★★★

Rahul and his team have recently begun re-designing and re-building our website in preparation for SEO work, and so far it has been fantastic! Really impressed with how quickly they got to grips with what we're about and what we want to achieve. Excited to see the final result!

Sean Kelly Client
★★★★★

The team is very supportive, creative and organised when it comes to our marketing calendar. They take our views and needs into account and always find a way to 'translate' them into marketing terms.

Happy Tree Happy Tree Academy
★★★★★

Amazing experience with Amax Marketing! They built my self storage website and the process from start to finish was first class. I highly recommend them!

Grant Daniel Store Secure
★★★★★

We found Rahul and Terence to be knowledgeable, friendly and very helpful. When we have issues with our emails or website their response time has been very impressive, fixing the issue in great time.

Damian Mulhern Shield Self Storage
★★★★★

We've been working with the Amax team for a few years now for all things web design and development. Rahul, Naveed and Terence helped us build our website, set up pages with dynamic features, and source an event photographer. The communication is seamless and they're quick to troubleshoot. Great work!

Celia Illes ICFS
★★★★★

We worked with Amax to redesign the Sheeplands Self Storage website in 2024 and the whole experience was brilliant from start to finish. The team were helpful, communicative, and made the process really straightforward. They also hosted our site for a couple of years.

Sophie Baker Sheeplands Storage
★★★★★

I honestly cannot recommend this company enough. From the start, Rahul and Terence have been brilliant to work with. Communication has been excellent throughout, with quick responses, regular updates and a WhatsApp group that made everything really easy.

Idris Purple Monkey Self Storage
★★★★★

Strong knowledge, results-driven. Worked with Amax for nearly 3 years now, results keep moving in the right direction. Recommend!

Elyas Coutts Client
★★★★★

I've worked with Amax for several months now and I've been super impressed by their attention to detail, dedication, approachability and professionalism. Would highly recommend them.

Laura Alderson JF Hudson
★★★★★

Amazing experience with Amax.

InDesign Showroom London InDesign Showroom
★★★★★

We had a great experience working with Amax Marketing. Rahul, Terence and Christopher were extremely helpful and responsive throughout, making everything very straightforward. Nothing was too much trouble. We're really pleased with the final result and would highly recommend them.

MidWales Storage Self storage