Terms & Conditions

Last updated 18 September 2026

These terms govern your use of the Amax Connect plugin and the related services we provide.

Who these terms are with

These terms are between you and Amax Digital Marketing Ltd, registered in England and Wales under company number 14032443, registered office Amax House Unit B1b, Neptune Road, Harrow, England, HA1 4HX. We trade as Amax Marketing.

The service

Amax Connect integrates a WordPress website with the operator's Stora account to display availability and take bookings. It is an independent product and is not endorsed by Stora.

Licences

The plugin is distributed under the GNU General Public License (GPL). Paid plans and licences cover official downloads, automatic updates and support for the licence period; they do not restrict the rights granted by the GPL over the code itself.

Fees, billing and VAT

All fees are quoted excluding VAT; VAT is added at checkout where applicable. Managed plans are billed monthly or annually in advance, and annual plans are paid upfront for the year.

Managed plans: term and cancellation

Managed plans are available on two terms. Monthly plans run on a rolling basis with no minimum term, and you may cancel at any time by giving 30 days' written notice. Annual plans run for a fixed initial term of 12 months, are paid upfront for the year, and include two months free against the equivalent monthly price; you may cancel at the end of that term by giving 30 days' written notice before it renews. Subscriptions renew automatically unless cancelled. Fees already paid are non-refundable, and we do not refund for unused time within a paid period.

Setup and build fees

One-off setup and build fees cover design and build work and are payable before that work begins. They are non-refundable once work has started. Any discount on setup applies only to plans taken on an annual term.

Launch pricing

Launch pricing is a limited offer, available to the first ten operators to take a managed plan. Where it applies, the plan price is held for 12 months from the start of the subscription. After those 12 months our standard pricing applies, currently £79, £159 and £299 a month excluding VAT for Starter, Professional and Enterprise. On an annual plan the initial 12-month term and the 12-month launch price run alongside each other, so the plan renews at standard pricing. The one-off setup fee is charged as quoted and is not reduced by this offer. We may withdraw launch pricing at any time, and it closes once the first ten places are taken; withdrawal does not affect a price already held for an existing launch customer.

Price changes

We may change our prices from time to time. Annual customers keep their price for the duration of their paid term; changes take effect at renewal, and we will give at least 30 days' notice of any increase. Where launch pricing applies, it is held for the period set out above, including on monthly plans.

Developer licences

Developer and agency licences are billed annually and cover software and automatic updates only. They do not include website build, hosting or hands-on support. Each licence covers one connected Stora account per website, is non-transferable, and remains valid only while active. Hands-on help is available separately through a managed plan or a paid support retainer.

Bookings and payments

Customer booking payments are processed through your own Stora account at your own payment rates. Amax Connect charges only its own subscription and licence fees, and never takes a percentage of your bookings.

Access and suspension

The live connection to Stora (availability, pricing and online booking) is part of the service and depends on an active subscription or licence and a valid connection to your Stora account. We may suspend the connection if a payment is not made or the Stora connection is withdrawn. Your website and its content remain yours.

Your responsibilities

• Maintaining your own Stora account and the accuracy of your unit data.
• Keeping your website and hosting in working order.
• Complying with applicable laws, including consumer and data-protection law.

Liability

We provide the service with reasonable care and skill. To the extent permitted by law, we are not liable for indirect or consequential loss. Nothing in these terms excludes liability that cannot be excluded by law.

Governing law

These terms and any dispute arising from them are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Contact

Amax Digital Marketing Ltd, registered in England and Wales, company number 14032443.
Registered office: Amax House Unit B1b, Neptune Road, Harrow, England, HA1 4HX.
marketing@amax.co.uk