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Amax Marketing
Case study · Website Redesign · Shipping Containers

Triple Eight Containers

A UK shipping container specialist selling directly into the self-storage trade, rebuilt from a dated site with a broken Flash hero into a fast, modern build with a genuinely custom interactive container-spec tool.

89–100 across LighthousePerformance, Best Practices and SEO all strong on the new build
SectorShipping containers & self-storage supply
PlatformCustom WordPress
ScopeRedesign, custom widget & performance
Triple Eight Containers homepage hero, showing a shipping container and size selector
A dated site rebuilt, and graded to prove it
89Performance scoreGoogle Lighthouse, desktop, out of 100
100Best Practices scoreGoogle Lighthouse, out of 100
100SEO scoreGoogle Lighthouse, out of 100
7Sizes, live specsEvery container size gets its own interactive spec tool
CustomContainer-spec configuratorBespoke-built widget, not a stock plugin
28SEO-structured pagesDedicated pages per size, per audience, per conversion type
Every score above is pulled straight from Google’s own Lighthouse benchmarking tool. Measured, not estimated.

The brief

A trusted container supplier, stuck on a site from another decade.

Triple Eight Containers has been supplying new, one-trip shipping containers across the UK since 1999: sales, hire and lease-purchase, with 12 depots and nationwide delivery. A large share of their business comes from the self-storage trade itself, alongside builders, farms and homeowners.

Their old site’s homepage hero ran on Flash, a technology so obsolete that browsers had stopped supporting it outright, leaving a broken animation where the main banner should be. The rest of the site was a handful of dense, generic pages with no real distinction between container sizes or the very different customers buying them.

Before & after

Drag to see the difference.

The same business, the same core offer, but one site actively worked against them, and one works for them.

tripleeight.co.uk
Previous Triple Eight Containers website, tripleeight.net
New Triple Eight Containers website
Before After

Drag to compare: the old tripleeight.net homepage (broken Flash hero included) against the live site today.

The custom build

A genuinely bespoke container-spec configurator.

Not a stock plugin, but a purpose-built tool so customers can explore exact dimensions, weights and features for every size, without picking up the phone first.

Interactive container specifications widget on the 20ft shipping container page, showing live dimensions and feature tags

Our approach

From a broken Flash banner to a working sales tool.

01 / CONCEPT

Redesign concept

Started from a design concept built around the container trade: sizes, uses and the different buyers behind each one.

02 / STRUCTURE

Built for every buyer

Expanded from a handful of generic pages to 28 dedicated pages: by size, by audience (homeowners, builders, business) and by conversion type.

03 / BUILD

Custom spec configurator

Engineered a bespoke interactive widget from scratch: tap between 7 sizes and see live dimensions, capacity and feature callouts update instantly.

04 / OPTIMISE

Performance & technical

Built to score strongly across Google Lighthouse’s Performance, Best Practices and SEO checks. No Flash, no dead weight.

05 / LAUNCH

Quote-ready

The spec widget carries the selected size straight into the quote form, so enquiries arrive already qualified.

THE PRINCIPLE

A technical trade deserves a real tool

Customers buying a 6ft container and a 40ft container are solving very different problems. One generic page can’t serve both well.

The result

A site that finally works as hard as the business does.

Triple Eight’s site no longer opens with a broken animation. It opens with a fast, modern build that lets customers explore every container size in detail, on their own terms, before they ever pick up the phone, backed by real Lighthouse scores, not just a fresh coat of paint.

I’d been postponing any changes to our website, being so busy with our daily operations. Rahul gently reminded me of the importance of updating a website, and his team offered to take our website renewal and development on board.

Terence and the team have been incredibly easy to work with, making the whole process easy despite my very scattered instructions. I’d recommend Amax Marketing to anyone debating whether to work on their website. Let the Amax team do it for you, it’s worth every penny.

Marina Emms, Managing Director of Triple Eight
Marina EmmsManaging Director, Triple Eight

Want a site built around how your customers actually buy?

See the Triple Eight site live, or get a free audit of what your current site might be costing you.

On the go

Built to work on mobile.

Most enquiries start with someone checking sizes and prices from site, phone in hand.

Triple Eight Containers website on mobile
Free audit
What clients say

Real reviews from real clients.

★★★★★ Rated 5.0 on Google
★★★★★

Rahul and his team have recently begun re-designing and re-building our website in preparation for SEO work, and so far it has been fantastic! Really impressed with how quickly they got to grips with what we're about and what we want to achieve. Excited to see the final result!

Sean Kelly Client
★★★★★

The team is very supportive, creative and organised when it comes to our marketing calendar. They take our views and needs into account and always find a way to 'translate' them into marketing terms.

Happy Tree Happy Tree Academy
★★★★★

Amazing experience with Amax Marketing! They built my self storage website and the process from start to finish was first class. I highly recommend them!

Grant Daniel Store Secure
★★★★★

We found Rahul and Terence to be knowledgeable, friendly and very helpful. When we have issues with our emails or website their response time has been very impressive, fixing the issue in great time.

Damian Mulhern Shield Self Storage
★★★★★

We've been working with the Amax team for a few years now for all things web design and development. Rahul, Naveed and Terence helped us build our website, set up pages with dynamic features, and source an event photographer. The communication is seamless and they're quick to troubleshoot. Great work!

Celia Illes ICFS
★★★★★

We worked with Amax to redesign the Sheeplands Self Storage website in 2024 and the whole experience was brilliant from start to finish. The team were helpful, communicative, and made the process really straightforward. They also hosted our site for a couple of years.

Sophie Baker Sheeplands Storage
★★★★★

I honestly cannot recommend this company enough. From the start, Rahul and Terence have been brilliant to work with. Communication has been excellent throughout, with quick responses, regular updates and a WhatsApp group that made everything really easy.

Idris Purple Monkey Self Storage
★★★★★

Strong knowledge, results-driven. Worked with Amax for nearly 3 years now, results keep moving in the right direction. Recommend!

Elyas Coutts Client
★★★★★

I've worked with Amax for several months now and I've been super impressed by their attention to detail, dedication, approachability and professionalism. Would highly recommend them.

Laura Alderson JF Hudson
★★★★★

Amazing experience with Amax.

InDesign Showroom London InDesign Showroom
★★★★★

We had a great experience working with Amax Marketing. Rahul, Terence and Christopher were extremely helpful and responsive throughout, making everything very straightforward. Nothing was too much trouble. We're really pleased with the final result and would highly recommend them.

MidWales Storage Self storage
★★★★★

Our experience with Amax has been fantastic. They made us a fantastic website for our self storage site to operate from. The response on tasks and customer care has been brilliant. Truly a 10/10 business to work with!

George Goodson Self storage
★★★★★

Professional, quick and friendly service, delivering exactly what was requested and on time. Couldn't have asked for more! Very happy with the results and to work with the whole team. Cheers guys!

Samer Ebbini Client
★★★★★

We've worked with Amax for the past few years and have a great, collaborative relationship. Their communication has been fantastic and they're always open to new ideas, delivering on what they say they'll do with quick turnarounds.

Joshua Webb Client
★★★★★

We're thrilled with the website Amax Marketing created for Orange Box Self Storage. It's professional, visually stunning, and perfectly optimised for SEO. Their customer service has been outstanding, always responsive and genuinely invested in our success. We can't wait to continue our partnership with ongoing SEO and PPC campaigns.

Binder B Orange Box Self Storage
★★★★★

Rahul and the AMAX team have been working on our website for the last couple of months, and I have been very impressed with the results! They have been re-designing parts of the site and adding SEO, and we've had a lot more traffic to the site as a result. We look forward to seeing even more results in the future!

Emily Bibb Client